A message about inventions. Coca-Cola is a product of the Belle Epoque. The history of Coca-Cola, its recipe and interesting facts. The history of a successful brand. Start

The history of the development and creation of the world-famous Coca-Cola brand is very entertaining and interesting: a huge number of facts, interesting events and facts, ups and downs - that’s what we’ll talk about today.

Successful brands have their own biography: they were born once, have their founders (parents) and investors, they were also given their name at birth, their history is filled with both ups and downs, as well as interesting facts. As a rule, success depends on two main factors - high-quality advertising and the product itself.

The history of the origin of the Coca-Cola company started back in 1886 on May 8, a little-known owner of a small pharmaceutical company at that time invented the Coca-Cola recipe. John Stith Pemberton was convinced of the medicinal properties of his invention, and anticipating big profits, he headed to the largest pharmacy chain in Atlanta, where he offered to sell Coca-Cola for $0.05 per serving. His drink helped patients with stress, fatigue, and nervous disorders. The health-improving properties of the drink were understandable, because this product included coca extract (i.e., cocaine leaves, a potent drug), and only at the beginning of the 20th century were the harmful properties of cocaine proven.

The second person who immortalized his name with Coca-Cola was Frank Mason Robinson, it was he who came up with the name for this drink. He worked for John Stith and was his accountant. By combining the names of the two main ingredients that were part of the medicinal drug (coca leaves and cola tree nuts), he received the world famous brand name - Coca-Cola.

Robertson was also fluent in calligraphy, and gave not only the name, but also the company logo - beautiful curly white letters on a bright red background. From that moment the thorny and difficult path to success began. The first investments in advertising and production of the drink did not pay off at first, but there are many sharp turns in the life history of this company. One of them is the sudden death of its creator, 2 years after the creation of Coca-Cola. John Stith Pemberton never had time to enjoy the success of his brainchild.

The history of the creation of the most popular drink Coca Cola

An ordinary Coca-Cola seller, experimenting, diluted Pemberton's syrup not with ordinary water, but with soda. This is an innovation, saturated with carbon dioxide. The local population liked fizzy Coca Cola, which the aspiring entrepreneur took advantage of. As an Irish immigrant, Asa Candler buys a syrup recipe and trademarks a new soda. And already in 1893, the history of Coca Cola takes on a modern look. In the same year, Asa Candler opens The Coca-Cola Company.

It was he who brought the brilliant idea to life, registered it, legally formalized it, invested money and set up the production and marketing of the Coca-Cola drink; he is rightfully considered the father of the company. Already under the clear leadership of Az Candler, modernization was carried out and innovations were introduced into the production of Coca-Cola, the main innovative solution was the removal of cocaine from the composition of soda (by replacing fresh coca leaves with squeezed coca leaves).

Just in time, at that time discussions began in scientific circles about the dangers of cocaine for the human body. A world-famous newspaper published a critical article in which there were many examples of African Americans who, having drunk Coca-Cola, attacked civilians in a state of passion. Today, coca leaves are no longer used; regular caffeine acts as a stimulant. The recipe for Coca-Cola is not a secret, but its ingredients are shocking, for example, 9 tablespoons of sugar are needed for 1 glass of Coca-Cola.

The secret of Coca Cola's historical success

The Coca-Cola company has achieved global recognition thanks to innovations in advertising and marketing. To create a popular and recognizable brand product, we had to resort to non-standard solutions. One of Landler's first ingenious advertising moves was the supply of absolutely free Coca-Cola to pharmacies. In exchange for his product, the businessman asked only for the mailing addresses of customers who tried the free drink at the pharmacy (and liked it). After which the owner of the company sent out coupons for free Coca-Cola by mail, people willingly came with coupons and bought more (but for money). Thus, by giving a couple of bottles of the drink for free, the brand quickly gained a customer base.

I would like to note that soda gained its enormous success during the Prohibition era, which was introduced in 1886 in Atlanta. Any product produced had to be in demand; people gladly switched from alcohol to fizzy soda. Advertising slogans of those years read: Coca-Cola refreshes, invigorates and heals. It was promoted not only as a pharmaceutical drug, but also as an energy drink, which are so popular in our time.

Marketers have resorted to innovative solutions:

We established the production of souvenirs and toys for children, on which the company’s emblem and slogans were applied. Some were distributed free of charge, others were given as a gift when purchasing a large quantity of a drink, but the main thing was one thing: people took the advertisement into their home.
The first advertising campaign in the company's history was organized under the slogan “Drink Coca-Cola. Delicious and refreshing." After its successful completion, the slogans changed from patriotic to romantic, the main thing is that it gave its results.
Coca-Cola was actively advertised by famous athletes, actors and public figures. Today, a successful brand does not need the services of these people.
Expanding its boundaries, already in 1902 the Coca-Cola company became the most famous brand of sparkling water in the United States with an annual turnover of 120 thousand US dollars. And in 1989, an international company placed its advertisement in Moscow, a huge billboard on Pushkin Square.
The fight against fraudsters was carried out very actively, so in 1916 alone there were more than 150 lawsuits against companies that tried to imitate the famous Coca-Cola brand. It is not strange that goods that are in great demand are always sought to be counterfeited or to be similar to them in order to snatch their piece of the delicious pie.

The Coca-Cola drink gained enormous popularity after 1894, as it became more accessible. The fact is that before this turning point it was sold only by glass. Joseph Biedenharn became the first person to package Coca-Cola in glass containers, making the already beloved drink of many more accessible to everyone.

Why is Coca-Cola such a successful company?

The history of the Coca Cola company is a vivid example of measured strategy and marketing. The Coca-Cola company has long overtaken world leaders such as IBM, Google, Amazon and others.

According to the company, over many years they have created the largest structure for the distribution of drinks throughout the world, built factories on all continents, and consume the company’s product in more than 200 countries. Add to all this a multi-billion dollar advertising budget - this is the key to success. And yet, why is the Coca-Cola company so successful:

1. Clearly structured logistics, which allows daily delivery of products to all retail outlets in the world.
2. The correct location of commercial refrigerators, a colossally huge number of sales agents, a verified place on the shelf that most attracts the buyer’s attention.
3. Aggressive round-the-clock advertising, every day a huge number of people and their subconscious are influenced by advertising.

There are brands that have been winning people's attention for decades. Their popularity is invariably passed down from generation to generation to people of different social status. This is how parents and children, billionaires and poor people, government officials and office managers know the world's most popular brand, Coca-Cola.

Its history has been going on for 130 years. This brand, according to expert research, is popular among 94% of people on the planet. It is worth noting that the logo of the famous alcohol-free drink has become a symbol of the USA.

This is the name of the best alcohol-free drink on the planet, which has been developed and offered to people by specialists in their own field for hundreds of years. It is worth noting one fascinating fact that is associated with the Coca-Cola brand. Not everyone is aware that during the period 2005-2011, Coca-Cola, which does not contain alcohol, became the most valuable brand on the planet.

If 100 years ago an unknown, poor businessman bought a recipe for a drink from the widow of its inventor for a pittance, today it will not be possible to do this: the value of the company is more than 75 billion dollars. It is worth noting that 150,000 employees work for the benefit of the organization.

Recipe for the world's most popular drink

Alas, the recipe for the drink is one of the secrets on the planet. More than a century has passed since the formation of the Coca-Cola brand, but so far only the key components have been revealed, but the method of preparing cola, unfortunately, is unknown.

So, the components:

Regular sugar (in the USA, experts use an economical maize solution);
Sweet color (specialized pigment);
Encouraging caffeine;
Carbon dioxide;
Orthophosphoric acid;
One-of-a-kind natural flavors (the main secret of this fantastic drink).

The entire list of required ingredients is hidden to this day.

The history of a successful brand. Start

Most people drink Coca-Cola brand drinks every day, but have no idea what it is, who its creator is and other fascinating facts that are associated with the brand.

Creator of the famous drink

The drink appeared in 1886 according to the idea of the chemist D.S. Pemberton, who prepared it as an “anti-nerve syrup.” The first person to try this drink was an accountant and fellow creator, F. Robinson. He liked the drink, so he recommended that John patent the recipe and also sign a sales agreement with the largest pharmaceutical establishment at that time, Jacobs’ Pharmacy.

The composition was sold for 5 cents per bottle with a capacity of 200 g. Consumers were offered to buy a “cure for nervous diseases”; the creator claimed that the syrup called “Coca-Cola” was ready to help with drug addiction to morphine and help solve problems with potency.

The drink owes its name, and then its personal logo, to accountant F. Robinson. He advised naming the syrup based on its ingredients (coca leaves, cola tree nuts). He, who also happens to be the owner of exemplary handwriting, made the engraving with swirls. This is how the history of the creation of the Coca-Cola brand began.

How the brand developed (1888-1898)

In 1888, John dies, remaining a poor man, since his idea, alas, did not achieve even a drop of commercial success at that time. The man was buried in a small cemetery surrounded by poor people, and 70 years later an impressive stone tombstone was erected in his memory.

After a certain period of time, the unknown, poor businessman A. Candler, a native of Ireland, decides to buy a method for making Coca-Cola from Pemberton’s widow. She agrees to the deal and receives $2,300 for the instructions (then a very impressive amount of money).

Candler decides not to change the name of the drink; in 1892, he, together with his brother, formed the Coca-Cola company and brand, which is still involved in the production of the drink.

Not everyone knows that the organization’s starting capital was $100,000.

In 1894, the famous cola began to be sold in nice glass bottles.

4 years later, another now famous organization was formed, whose name is Pepsi-Cola. Today it is a key competitor to Coca-Cola brand products.

Further development (1902-1906)

A year later, the popular US publication New York Tribune publishes a new article about the organization. The creator of the publication says terrible things about the drink, for example, African Americans, after drinking it, began to be more aggressive towards white-skinned people in the USA. But this is not the most exciting thing, because, as it is written in the publication, they were under the influence of a drug - cocaine.

In the publication, despite a lot of lies, there was still some truth, since at that time the composition of the soda included natural coca leaves, which were then replaced with squeezed ones (they did not contain the drug cocaine).

In 1906, the organization conquered all the people in the United States, with the help of which it launched developments abroad - in Cuba and Panama.

Calm (1907-1914)

During this period of time, nothing significant or innovative happened. The organization was promoted, but in the years 1907-1914 nothing exciting happened in the history of the Coca-Cola brand. There was constant activity in production, the drink was produced in new containers and cans, and each new appearance became more beautiful than the previous one.

1915-1928. Significant years

In the history of brand development, 1915 is considered to be the most important year of all. During this period, the popular Irish designer E.R. Dean invents a new, unusual and improved container for the brand, the capacity of the new bottle is 6.5 ounces.

As a result, the association produces 6 billion units of this container, which, together with a delicious and invigorating drink, are transported to different distribution points on the planet.

In 1919, A. Candler decides to sell the company to a popular financier, a native of Atlanta. E. Woodruff, together with a small alliance of foreign investors, acquires a brand that cost them $25,000,000.

In 1920, Coca-Cola finally conquered European territory. The “conquest” began with the most romantic country on the planet - France. Here the owners of the trademark are building the first enterprise.

In 1923, R. Woodruff became the head of the organization, replacing his own elderly father. Looking ahead, it should be noted that Robert will hold this position for another 60 years, and during this entire period, improvements in soda and the products that make up the brand will continue to improve. It is worth noting that at the same time the company produced improved containers for 6 bottles, made of durable cardboard.

In 1928, the Olympic Games were held in Amsterdam, to which more than a thousand cases of soda were brought. Following this event, the organization became a constant sponsor of sports programs.

What happened to Coca-Cola in the period 1931-1985?

In 1931, company executives decided to increase demand for the drink thanks to a new style, in which the charming Santa Claus played a key role. Santa Claus from the USA was drawn by the popular artist H. Sundblom.

Today, this Santa Claus personifies human goodness, and the fact that the desires of all people, in any case, come true. And at that moment it was just an interesting idea, with the help of which, by the way, implementation increased significantly.

In addition, most people don't even realize that the face of Santa from the Coca-Cola ad is an ordinary self-portrait of the same artist thinking about what face to choose for Grandfather Frost. As a result, H. Sundblom decided to depict himself.

In 1939, a new wave of rivalry between Coca-Cola and Pepsi-Cola came to an end. The organizations did not want to reconcile; as a result, their minor conflicts still occur today, but Coca-Cola still retains its leading position.

In 1960, the drink began to be sold in cans, and in 1977 in plastic bottles with a capacity of 2 liters. Two years later, the organization was led on its journey by the most successful manager of the 20th century, R. Gozuetta. At the same time, Coca-Cola brands appeared in Russia. In 1982, the company came up with a diet drink, which subsequently became in demand. The delicious carbonated drink came in an improved can with a small straw.

Coca Cola brands in Russia. Details

1979 is famous for the appearance of a refreshing drink on the territory of the Soviet Union. This is due to the signing of an agreement before the start of the Olympic Games. According to the contract, the production of the drink was established at domestic factories, vending machines were imported from Germany, but the popular curvy bottle had not yet reached the Soviet people at that time.

The next step in introducing Coca-Cola to the domestic masses is associated with democracy during perestroika. The year 1989 was marked not only by the arrival of the drink on sale, but also by the hanging of foreign advertising in the capital on Pushkin Square. A sparkling sign with the name of the brand gracefully rose right in the heart of Moscow.

Since 1991, the company's residence has been formed on the territory of the Russian Federation. Little by little, new territories were conquered, factories were built, and normal patterns of activity were introduced. Only since 2001 has the Coca-Cola organization switched to a well-thought-out system of work.

Since 2005, the company began to conduct activities to “select” territory. Manufacturers of juices, kvass, and water are purchased. Investment contributions to the domestic economy are estimated at $4 billion. Now management companies want to increase this value by $1.4 billion.

Coca-Cola today

The organization is improving every year, improving. The manufacturer's portfolio includes 200 products belonging to the Coca-Cola brand: carbonated drinks, juices, bottled tea, energy drinks. The brand's products are sold in more than 200 countries around the world and are also in high demand.

Daily sales more than 1 billion units. The Coca-Cola trademark is rightfully considered one of the most expensive on the planet, because the association’s net income is more than $8 billion. Titan has unlimited chances for further improvement, which no one even thinks about stopping at. What brands are Coca-Cola's competitors today? Perhaps the company has no equal in popularity and turnover.

Secret of success

The history of the organization is a colorful example of a carefully designed plan and marketing. The company has long surpassed eminent champions, including IBM, Amazon, and even Google.

According to the organization, during the period of their activity they formed the largest structure for popularizing drinks on the planet, built factories on almost all continents, and their products are in demand in 200 countries of the planet. In addition, it is worth noting the PR budget, which is calculated in billions of dollars - this is the secret of success! But still, why is the organization so successful:

Precisely thought-out logistics, making it possible to transport products every day to all points of sale on the planet.
Proper placement of commercial refrigerators, an incredible variety of sales agents, the right place on the display window, which attracts the consumer’s attention in seconds.
“Guiding” constant advertising with a photo of the Coca-Cola brand influences people every day, guiding them to make a choice in favor of this drink.

Slogans

It would not be superfluous to include slogans as the secrets of success. Candler knew how to play on the emotions of the people of the United States. He used short and concise slogans, for example: “A great alcohol-free drink for the nation.” It is worth noting that prohibition was introduced at that time, so the draft was successful.

These stages in the history of the company's improvement made it popular and recognizable all over the world. And even despite the fact that the company itself produces a huge number of other famous brands of drinks that do not contain alcohol, which are included in the Coca-Cola brand (Fanta, Nestea, BonAqua and others), it is the famous soda that gives it the main profit and glorifies the name .

There are brands that have captured the attention of the public for many decades, which are equally known to several generations and people from different social classes. So, mothers, fathers and children, millionaires and beggars, politicians and ordinary office workers know about the legendary drink Coca-Cola. The history of Coca-Cola stretches back over 130 years. This brand, according to marketers, is known to more than 94% of the world's population, and the symbol of the most popular soft drink has become a symbol of all of America. So where did it all start?

Making a drink

The history of the creation of the Coca-Cola company began back in 1886. John Stith Pemberton, an Atlanta resident, was a retired amateur chemist and owner of a small pharmaceutical company when he came up with a sweet syrup formulation to treat nervous disorders. Pemberton believed that in addition to its effect on the nervous system, his medicine could also relieve problems with potency and addiction to morphine (to which the inventor himself was somewhat addicted).

The resulting drink was very sweet and thick, and was based on coca leaves (the cocaine used in the drink then seemed like a wholesome ingredient that could not harm human health) and tropical cola tree nuts in a 3:1 ratio. The name of the drink - Coca-Cola - was invented by Pemberton's accountant and written by him in beautiful calligraphic letters, which have remained unchanged to this day.

John's friend advised him to take his invention to the largest local pharmacy, where the syrup began to be sold to customers in a special machine. One glass cost five cents, but the drink did not gain much popularity. At first, only 9 cups of syrup were sold per day, and this continued throughout the year. Pemberton's total revenue for this period was only 50 USD, while the production requested 70 USD.

However, over time, the drink began to gain the attention of consumers, and here the success story of Coca-Cola began. By the end of 1886, the drink became carbonated, and the history of Coca-Cola in its “carbonated” form is very interesting. Once a visitor to the pharmacy who came in with a hangover asked for a glass of Cola, but the pharmacist was too lazy to go to the other end of the room for water, and he suggested diluting the medicinal syrup with soda. The visitor really liked the taste of the resulting drink, and soon this recipe spread to all pharmacies in Atlanta.

The real shift occurred with the introduction of Prohibition. The inventor of the recipe was then forced to sell the formula and equipment, and most of his company was sold to the seller who first mixed Coca-Cola with soda. Pemberton himself received $2,000 for his invention. Probably, this money was not enough for a prosperous life, and the inventor of the world-famous drink later died in poverty. The tombstone on his grave appeared only seventy years later.

Rapid revolutions

Further, the history of the Coca-Cola brand became closely interconnected with the name of the impoverished newcomer Az Candler, who settled in Atlanta and, based on a recipe purchased from Pemberton’s wife, launched the production of Coca-Cola. So, in 1893, a company with an officially registered trademark arose. In 1894, the first bottled Cola was sold, sold in a rectangular transparent container. The first factory for the production of drink bottles appeared in the last year of the 19th century.

The formula of the drink was constantly improved, and over time, cocaine, which was harmful to health, was removed from coca leaves. Also, the head of the company used many, at that time completely new, marketing moves. For example, Candler sent a certain amount of free Coca-Cola to pharmacies in exchange for the addresses of their regular customers, in order to then send them coupons for one free glass of Cola. In addition, in addition to the drink, souvenirs with the trademark were also sold, which increased brand recognition among the population.

This bore fruit, and the enterprise began to increase its scale. In 1916, the production of Cola was launched in original bottles, the format and design of which we can recognize among many others. The designer, Benjamin Thomas, wanted to create the most memorable shape and appearance so that Coca-Cola products could be recognized, according to Thomas, even in the dark. The idea of creating just such original bottles - with an extension towards the bottom - was borrowed from fashionistas of that time who wore skirts with an interception below the waist. This became another key to the universal recognition of the Coca-Cola brand, the success story of which developed at a rapid pace.

Coca-Cola advertising campaigns become especially successful when the brand becomes associated with Santa Class. In this regard, many even think that it was the company that came up with the favorite New Year's character, and they explain this by the fact that Santa is always dressed in red and white clothes and always has a treasured bottle of Cola with him.

History of Coca-Cola: interesting facts

Coca-Cola in modern times

The history of the Coca-Cola brand is a story of enormous success: today the corporation owns eleven large companies around the world and a couple of dozen individual bottlers. For example, in the Asian region, Coca-Cola Amatil Ltd. delights customers with its products, and in America, Coca-Cola Enterprises Inc.

Many people mistakenly think that the history of the Coca-Cola company is connected only with the release of Cola, but in fact, thousands of bottles with a variety of drinks pass through the conveyors of this business giant every day. More than 2/3 of global sales volume belongs to three “flagships”:

Coca-Cola;
Fanta;
Sprite.

The Cola advertising campaign deserves special attention: an entire department of marketers works tirelessly to keep the attention of its multimillion-dollar audience. Just look at the recent marketing ploy with different names on Cola bottles, thanks to which every user wants to find their exact name on their favorite drink. Surely many of us have also seen colorful advertisements for the New Year holidays, which say that it is impossible to celebrate the New Year without Coca-Cola.

The legendary drink, which has become no less popular than in the last century, is today one of the most recognizable brands in the world. The red and white Cola trademark is difficult to confuse with anything else. A sponsor of many sporting competitions and an integral part of the Christmas holidays, the drink still delights us with its unforgettable taste and offers options even for those who care about their health and figure. The history of the Coca-Cola company is a history of absolute primacy in the field of soft drinks.

In contact with

In the modern civilized world, it is difficult to find a person who has not drunk at least one bottle of Coca-Cola.

When everyone mentions this brand (from the American president to the average homeless person, from a first-grader to a doctor of science), they immediately associate it with its logo: rounded white letters on a red background.

This simple logo has actually become a symbol of America.

History of the drink

Coca-Cola is a mega-popular non-alcoholic soft carbonated drink, distributed throughout the world (in more than two hundred countries) and produced by almost the same company “The Coca-Cola Company”, which also owns the brands “Coca-Cola light”, “Bonaqua”, "Sprite", "Fanta" etc.

Its creator is John Pemberton, who initially developed the formula for an alcoholic drink called “French Coca Wine,” which included a mixture of extracts of damiana, coca and kola nut leaves.

This “potion” had a calming effect and helped relieve sometimes very annoying headaches.

There is also a version according to which the drink was created by John as a painkiller and was intended to numb the pain of wounded Confederate soldiers.

A non-alcoholic version was released in 1885 after Prohibition was passed in Atlanta. The main ingredients were coca leaves (the drug cocaine is also extracted from them) and cola nuts (one of the tropical trees) in a 3:1 ratio.

It should be noted that at that time the dangers of cocaine were not yet known, and it was not a prohibited substance, it was freely available and was often added to drinks instead of alcohol, so to speak, for tone. Coca-Cola was not an innovation in this direction.

Pemberton had a morphine addiction, acquired from using the substance in large quantities as a painkiller. The inventor drank Coca-wine to combat his addiction.

The original composition of Coca-Cola included 8.46 mg of cocaine, despite the fact that the average dose of the drug used by addicts is 15-35 mg. It was possible to enhance such a small dose of cocaine, which was part of the drink, thanks to the presence of caffeine contained in cola nuts.

Considering the above fact, Coca-Cola was initially announced as one of the medicines aimed at combating opium and morphine addiction. In addition, Pemberton claimed that his invention could cure impotence.

The drink was patented as a medicine intended to treat “any nervous disorder.”

It was sold through a vending machine, which was located in the building of one of the largest city pharmacies in Atlanta.

The drink became “fizzy” at the end of 1886. History links the same year with the adoption of Prohibition in Atlanta and the automatic increase in demand for Pemberton's drink.

Do you know how to shop in ? Unfortunately, it is not available in Russian, but our article will help you easily understand the interface and order products directly from America without intermediaries.

Read all about Huggis diapers, the official website, the history of the company and the features of its products.

history of the company

Coca-Cola is one of the most recognizable and successful brands, which is valued by experts at a truly fabulous amount of almost 80 billion dollars.

The Coca-Cola Company has a history of more than 120 years. Founded in 1892 by Mr. Candler, a native of the town of Villa Rica (Georgia), who bought the formula for the signature drink from its inventor, John Pemberton.

The inventory, which the latter compiled before selling the business, reveals the secret of the Coca-Cola recipe:

lime oil;
nutmeg oil;
lemon oil;
neroli oil;
coca leaf extract;
nutmeg extract;
orange elixir;
caffeine;
vanillin;
citrus acid.

In the late 1890s, after the negative effects of cocaine on the body were discovered, “squeezed” coca leaves, which no longer contained cocaine, were added to the drink instead of fresh coca leaves.

That is, by the time Asa Kandel bought the formula, founded the company and registered the trademark, opened the first Coca-Cola plant, it no longer contained cocaine.

The name of the drink and subsequently the brand was invented by Frank Robinson. He also had a hand in creating the company’s corporate logo, and in the literal sense of the word: possessing calligraphic handwriting, he drew curly letters, which later formed the basis of the logo.

All integral elements of the company's corporate identity, along with the red color, on which beautiful curly letters are inscribed, are registered by the US Planetary Bureau as a trademark.

This means that any encroachment on the use of one of these elements by competitors is illegal and will be immediately stopped by the owner of the trademark, which is what the company actually does, and with enviable regularity.

A significant increase in the popularity of the brand is associated with the appearance of the original “waisted” bottle in 1916. Its shape was unmistakably recognized by consumers among hundreds of other representatives of bottled products, which contributed to increasing brand recognition and increasing the effectiveness of advertising campaigns conducted by the manufacturer.

The bottle is solemnly “handed over” to Santa Claus, who has become a frequent guest in the Christmas advertising of this “fizzy drink”.

A New Year's designed bottle of the drink beloved by millions and Santa Claus created such a harmonious image that many Americans firmly believe that the image of Santa was invented by the above brand.

This is due to the fact that the company actually had a hand in creating today's image of Santa, commissioning the design of his red and white suit from artist Haddon Sundlbom in 1931.

Before this, the “good Santa Claus of American origin” walked around in anything, putting on mismatched clothes, which did not look entirely flattering.

Watch a video about the brand:

What is Coca-Cola made from today?

We already know that the original formula of the drink included cocaine, but the recipe has been subject to changes and improvements over time and, naturally, no longer contains any drugs.

The detailed formula, taking into account all the components, is kept in the strictest confidence and is a trade secret.

Of course, the manufacturer is obliged to notify consumers about the ingredients included in the composition, indicating them on the label, but only part of them is indicated on the bottle or can.

The original formula, which is used in production today, is stored in the main vault of the Sum Trust bank in a special safe, access to which is open only to the top management of the company.

Considering the close attention to food and drink, the stringent requirements placed on them, it is even surprising that the recipe for Cola has not yet been revealed. Below is one of the existing options for decoding the composition.

Essential oils are used to prepare the black elixir:

orange – 80 drops;
lemon – 120 drops;
coriander – 20 drops;
cinnamon – 40 drops;
lime - to taste.

In addition to the above essential oils, 40 drops of nutmeg and neroli oil are added to the black elixir.

black elixir – 42 g;
caffeine citrate – 113 g;
orthophosphoric acid – 56 g;
vanilla extract – 28 g;
sugar – 13.5 kg;
water – 10 l.

It seems that none of the presented ingredients should cause confusion among consumers (all natural, no chemical additives), but just think: 13.5 kg of sugar per 10 liters of water!

Have you ever sweetened a glass of tea with nine spoons of sugar? Do you still have doubts that Coca-Cola is harmful?

Even though there have been no coca leaves or cola nuts in the composition for a long time, there is no talk about the usefulness of the drink, although it was initially positioned as a medicinal product and was sold in pharmacies.

Today, some even manage to cook Coca-Cola soup with the addition of chips, nuts and crackers. The step-by-step recipe for preparing this extravagant dish can be found in the video:

Certainly, This is a joke recipe, don't try it! The consequences can be unpredictable, especially for people who have a weak stomach. Better not experiment.

In general, it’s surprising that only a baby doesn’t know about the dangers of the drink, or at least the lack of benefits from drinking it, but at the same time the company continues to flourish and has long been one of the most expensive brands in the world.

TM, trying to keep up with its competitors who produce products that do not contain either sugar or caffeine, began to produce products without these components: New Coke, Classic Coke, Cherry Coke, Caffeine-Free New Coke, Tab, Caffeine-Free Diet Coke , Caffeine-Free Tab, Coca-Cola Light and others.

However, excessive consumption of them will not lead to anything good, just like excessive consumption of any lemonade.

Today there is a lot of talk about the dangers of Coca-Cola products, but similar products from other brands are no healthier.

As experienced nutritionists say, you can do everything, but a little bit. If you drink a glass of sweet carbonated drink once a year on holiday, nothing bad will happen.

The situation is completely different with daily consumption in uncontrolled quantities. But you also shouldn’t eat a lot of fatty, fried and sweet foods, drink a lot of alcohol, etc.

There are many variations of the brand’s official website: a number of countries have developed their own resource with a unique domain name, usually corresponding to the domain zone of a particular state.

For example, the website http://www.coca-cola.ru/ was developed for the Russian-speaking audience, and http://www.coca-cola.ua/ for the Ukrainian-speaking audience.

There are also resources in Bulgarian, Croatian, Estonian, German, Polish, Turkish and other languages, but all of them are uninformative and contain limited data. Their main purpose is to inform consumers about what promotions are in effect during a specific period of time.

In particular, bears, Coca-Cola bears, which could be obtained by participating in a promotion specially proclaimed by the company for the Sochi 2014 Olympics, are very popular today.

The official website also invites visitors to download an application that allows them to view the Coca-Cola Olympic flame directly from their phone, and join the VKontakte and Facebook groups.

You will not be able to find out where the Coca-Cola prize distribution center is located or whether there are vacancies in the company on these resources. To be honest, it is not entirely clear why they were created at all, since they do not carry any useful value.

You can find out more from the official VKontakte group: Here you can ask questions. It’s even strange that the company’s management still hasn’t thought of posting on regional websites the most popular, analyzed information that interests consumers, or at least creating a FAQ section on the website, for example.

It is impossible not to mention the universal, so to speak, main site http://www.coca-colacompany.com/. It is here that the user can find comprehensive information about the company and its activities, interesting articles, albeit in English.

At the address you can find the address of the official website of Yves Saint Laurent, the history of the creation of the brand and information about its extravagant founder.