Richard loose leaf tea. History of the Richard tea brand, assortment, reviews. Assortment and types

If you had to choose a tea by name (imagine that you had no more information), Richard would probably be among the favorites - there is so much nobility in this word, the right to leadership.

It’s nice that the producers managed to achieve the royal quality of the product, so Richard tea, which appeared on the Russian market only in 2014 (which by tea standards is not that much), took one of the highest places on it.

Story

Richard's tea is a domestic producer, the company "May". Its brands “Maysky”, “Lisma”, and “Lisma” have long been popular among Russians.

This time she “took aim at our William Shakespeare” (remember the quote from the movie “Beware of the Car”?), or more precisely, at the tea traditions of the great writer’s native country.

The task was set to create a classic blend, like in “good old England,” to repeat the success of the best royal traditions.

A tea company called Richard existed in Great Britain in the 19th century.. It supplied products to the king's court and had a symbol in the form of a lion, which meant it belonged to the world of aristocracy and luxury.

The secret of the blends was kept in the strictest confidence, so no one else was able to combine noble simplicity and royal sophistication in a product like this.

Already in February 2014, the Russian Richard at the Prodexpo exhibition received confirmation that he had coped with a difficult task - tea was recognized as meeting the best British traditions of high-premium class.

The name and design of the product also indicate the preferences that guided the manufacturer when working on the new product.

Initially there were several ideas, they were worked out in detail various options. The concept of English classic tea drinking, and in the royal style, won.

However, they decided to modernize the classics by adding new components to the traditional raw materials.

Royal tea Richard: assortment

Where “King Richard” definitely surpassed its British predecessor was in its assortment.

Green and black tea, to which cinnamon, lemon, ginger can be added, and also tea with lime, mint, bergamot... Varieties for every taste.

Let's talk about each of them:

In general, the gift theme for Richard is one of the main ones.. For example, his New Year's collection amazes with its variety and imagination.

On the eve of 2018, the Year of the Dog, manufacturers introduced to the market a whole collection of teas depicting four-legged pets (The Royal Dogs), which are most loved in the English royal family.

Buyers in Russia were able to purchase a balloon package with dogs: pug, Yorkshire terrier, corgi-pembroke and spaniel.

Royal NY Ball Collection consists of three balls that can be hung on the Christmas tree. The technique of painting on porcelain is used in their design.

The contents are also festive, matching the form: with orange and cinnamon, thyme and rosemary. The tea raw materials are of very high quality, large-leaf.

Richard's specialists also produce such varieties of tea as “Christmas Clocks” (the packaging resembles a watch, pocket or mantelpiece) and in the shape of a heart (for example, Richard Royal black, a blend of large-leaf Ceylon tea, bergamot, vanilla, zest and cornflower petals).

In each of its teas, the manufacturer manages to provide the main thing - a rich, rich taste of the drink and a refined, delicate aroma. Some varieties are quite tart, but this only adds a peculiar piquancy to them.

Tea connoisseurs advise brewing the drink at the exact strength you prefer. If you rely on the fact that you will dilute it with water, this means a deterioration in the “bouquet” - the drink may lose those pleasant notes that it originally possessed.

Release form

All types of packaging that are in demand in the tea market today are available for sale. Richard joins the retail chain:

The packaging for all these products was made by the Svoe Mnenie agency.

The description of the design elements confirms the commitment to the classics: on a noble blue background there is a golden lion, a coat of arms, and the seal of the royal titestor (a drink taster who determined the type and quality of tea that was intended for a high-ranking person).

Green tea packaging is green, which helps the buyer quickly navigate when choosing a product.

Photo

How much does Richard tea cost?

The cost of Richard tea largely depends on the form of release. A buyer with any budget will definitely find an acceptable option, and the quality of tea will be worthy even of the most inexpensive offers.

Here is an approximate price range:

A pleasant moment for buyers: since Richard is a relatively young brand, to actively promote it on the market, retail chains often organize promotions and sell tea at a discount.

In this case, a 90-gram package can be purchased for 85-90 rubles.

The famous English tea brand appeared on the shelves of our country only in 2014 and quickly began to conquer the Russian market. Richard tea received a worthy assessment from both experts and buyers, who appreciated the noble taste and aroma of the classic English blend.

Brand history

Back in the 19th century, there was a famous tea company, Richard, which created unique blends for royalty. Moreover, the recipes for the blends were kept strictly secret. Royal tea had a trademark - a golden lion, personifying English aristocracy and luxury.

The manufacturer of Russian Richard is the May company, which produces such tea brands as Lisma, Maisky and Kertez. They decided to name the brand in honor of the famous tea house and King Richard, thereby further emphasizing the nobility of the drink and its classic taste.

Range

The manufacturer has released a wide range of products to satisfy the taste needs of each customer:

English classic black.
Black tea “New Classic”.
Green – Royal green.

The classic line consists of:

Royal Ceylon is a large-leaf, selected high-mountain tea with subtle sweet notes.
Lord Gray is a golden Ceylon tea leaf with the aroma of bergamot and the addition of lemon zest.
Queen's Breakfest is an invigorating, tart blend based on Kenyan, Ceylon and Indian botanical varieties.

The “New Classic” line delights customers with four flavors:

Elegant Gingert is an Indian tea with the addition of ginger, vanilla and orange flavoring.
Five O`Clock is a refreshing drink based on long tea and English mint.
King's Tea No. 1 is a combination of Ceylon and Kenyan teas with the addition of Kaffir lime flavoring and real citrus zest.
Royal Kenya – strong Kenyan granular.

Release form

Richard produces drinks in several forms:

granulated,
small leaf in bags,
sachets,
in a tin can.

The price of the product mainly depends on the form of release, so the manufacturer has provided the opportunity for consumers with any income to purchase this noble tea.

"Richard", which is four years old, is considered young by the standards of the tea world. The May company, known for the Lisma, Maisky, and Curtis brands, first presented Richard tea in February 2014 at the Prodexmo exhibition, where the new line received recognition.

"May" borrowed the name from a tea company operating two centuries ago. Richard supplied goods to the royal court and strictly kept the secret of the blends. The company had the symbolism of a lion, emphasizing luxury and aristocracy.

Initially, there were several concepts that were worked out in detail, but the idea of a royal tea party won. The manufacturer emphasizes that although the product is created in Russia (in Fryazino), English colleagues help maintain the chosen course.

Range

Royal Ceylon (Classics) – a long-term drink made from large leaves and having a subtle sugary taste, enjoys well-deserved recognition from customers;
Green tea, which restores strength and tones, is called Royal Green in Russian. Reviews say that it controls blood pressure and is a worthy alternative to coffee;
Lord Gray is a black brew with bergamot flavor and lemon zest. But be careful: bergamot is not suitable for everyone, and an excess of this plant is not good for the body;
Queen's Breakfast is characterized by floral notes. They appear thanks to a harmonious combination of black tea leaves from Ceylon, Kenya, India;
Five O`Clock is an invigorating mint drink. The name tells the buyer that it is better to drink it during the day: a blend of menthol and Ceylon leaves restores performance;
King's Tea is being called a new classic. Clarity of mind appears thanks to the duet of Ceylon and Kenyan teas, citrus peels and “Carfa lime”;
Royal Kenya is made from African tea leaves. This concentrated granule tea drink is combined with milk;
Royal Aristocrat is a large-leaf tea drink, the strongest of the entire Richard green collection. It's refreshing in hot weather, but be prepared to add plenty of granulated sugar;
Royal Love is called women's tea because of its light taste. When creating, they use rose petals, vanilla and bergamot, as well as a combination of Assam and Kenya;
Prince of India is a drink with a bright taste of cardamom, star anise, bergamot, and cinnamon. The creators advise drinking it with milk;
black brew with ginger, oriental spices, orange Elegant Ginger comes from India. It has a strong taste, a bright aroma that surrounds you 4 minutes after brewing.

But the range doesn’t end there; the brand has created a range of drinks for gifts. Gift packages Royal NY Ball, Christmas Clocks and Royal Dogs are some of Richard's most popular collections. Royal NY Ball was released to the market before Christmas. The series included orange, thyme, cinnamon and even rosemary. The peculiarity of the design is that the ball packaging is hung on the Christmas tree: it is durable, painted like porcelain.

The Christmas Clocks sets, as can be easily understood by the name, resembled clocks. But there were also metal boxes in the shape of a heart. The palette of Christmas Clocks flavors is impressive: vanilla, bergamot, cornflower and other piquant additions. The collection with dogs was distributed before 2018. The packages that were distributed in Russia depicted spaniels, pugs, terriers, and corgis in old English costumes.

Release form

To meet demand, the product is produced in various forms.

Richard tea in a tin;
in sachet form;
small leaf in bags;
granulated;
large leaf in boxes.

For lovers of green tea leaves, packaging of the same color has been specially created so that people can quickly navigate among the many packages on store shelves.

Unbiased opinions

After reading numerous reviews, you understand: for the most part, people who have had time to discover the taste of this wonderful drink are satisfied with their purchase. A brand's diversity attracts more customers. The main disadvantage that is often noticed is the high price. There are also a lot of nice words about gift sets.

“I bought Richard black tea in bags without any additives to try. I liked it in terms of taste - rich, strong, without impurities or unpleasant aftertaste. I would like the price to be a little cheaper, but you have to pay for quality!”

There are people who irritably claim that Richard is simply a mixture of Ceylon and Indian teas. Be careful, this is written by people who are not particularly knowledgeable about the topic, for them everything tastes the same.

The blue packaging with the image of a golden lion and the proud name are about Richard tea. However, this brand is famous not only for its stylish box design and royal “name,” but also for the good quality of its tea products. Manufacturer Richard takes a responsible approach to his business, creating different blends taking into account English tea traditions.

We have all known representatives of the English royal nobility since our school days. Undoubtedly, one of the most popular is King Richard I the Lionheart. That is why, hearing the name of this tea, we seem to be transported to the medieval era of the reign of the English kings.

A little history

In the 19th century, tea masters from the British company Richard produced teas for kings and their entourage. At the same time, the composition of the resulting tea blends was kept secret. And tea for the royal nobility was stored in special chests on which a lion was depicted. It was from that time that the king of beasts in golden color began to be used as its own distinctive symbol of Richard tea products.

About the manufacturer

Today, Royal Richard tea is produced by the Russian company "MAY", which combines 5 different business areas. The production of hot drinks is carried out by MAY-Foods. The company's product list also includes teas from famous brands: Lisma, Maisky, Curtis.

In what year did Richard tea appear on the shelves of domestic stores? The MAY company launched its new brand in 2014. Then they produced the first batch of Richard tea and began supplying it to all regions of our country. Today, the manufacturer presents the products of this brand as “high quality English tea with a royal history.”

On a note! Currently, the MAY company has its own representative offices in such “tea” countries as Sri Lanka, India and Kenya. Thanks to this, good quality raw materials are supplied to Russia. MAY-Foods also has a certificate of compliance with the ISO 9001:2015 standard from BSI.

Assortment and types

Richard's products are divided into types depending on the degree of fermentation of the tea leaves, the type of processing and packaging. The assortment includes green and black Richard (including with additives). Royal tea is packaged in separate boxes (weighing 90 and 180 g), bags, sachets and gift tins (100 g each).

The range of products of this brand is varied. Let's take a look at the entire Richard tea collection.

Black tea

The manufacturer distinguishes classic tea and new classics. The first includes:

Royal Ceylon(Royal Ceylon), consisting of highland tea originally from Ceylon and has a mild taste and slightly sweet notes.
Lord and Earl Grey. Richard Earl Gray tea is also Ceylon, but with bergamot (flavoring). It is considered an invariable classic of tea drinking in any aristocratic society. The composition of Richard Lord Gray tea includes, in addition to bergamot, the flavoring additive “lemon” and zest.
Queen's Breakfast. Consists of Kenyan, Indian and Ceylon long tea. It is distinguished by its astringent and delicate aroma.

The new classics are:

Elegant Ginger. Combines fragrant tea leaves from India, exquisite orange and ginger notes.
Five o'clock. Tea from Ceylon, which contains mint flavoring and mint itself. A drink designed to restore vitality and refresh.
King's Tea. The raw materials for its production are brought from different parts of our planet: Sri Lanka, Kenya, Tanzania. The drink is filled with the aroma of lime and mint and contains zest.
Royal Kenya Granulated. It is granular and therefore stands out against the background of Richard loose leaf teas. Black Kenyan granules give a special strength to the drink, which is perfectly complemented by milk.

Green tea

In addition to black, the MAY company also produces green tea Richard – Royal Green. For its production, raw materials originating from China are used. It is packaged, like Richard black tea, in boxes, packs of 25 sachets and 100 bags, and tin cans.

Richard in a tin

Richard in a tin deserves special attention. These amazingly beautiful containers filled with high-quality tea leaves can be used as a gift, which is why the manufacturer has created a separate gift line for its tea products.

In addition to the classic black tea Richard Royal Ceylon and green Royal Green, the MAY company produces the following types of tea leaves in cans:

Richard Royal Love tea. Consists of a large leaf brought from Ceylon (Sri Lanka) and flavored with bergamot and vanilla. Packaged in a beautiful tin can, painted with delicate flowers. According to the manufacturer, the sophistication of taste, sophistication of aroma and stunning beauty of packaging are ideal for beautiful ladies.
Royal British Colony. The name speaks for itself: the products are represented by tea from countries that were once colonies of Great Britain. The line includes: Sri Lankan and Kenyan tea, as well as Indian Assam and Darjeeling. Richard Darjeling is distinguished by its astringent taste; this drink has a light nutmeg shade and a delicate floral aroma. The series stands out for its small, beautiful jars decorated with ethnic designs. This line also includes Richard Milk Oolong, the tea leaves for which are grown in China.

Richard in bags

In the world of high speeds, tea bags are especially popular. The MAY company also produces such tea products. Almost all of the types of royal tea listed above (with the exception of granulated Kenyan and some gift teas) can be bought in bags. Another popular drink is Richard Royal Thyme and Rosemary black tea, packaged in a box of 25 sachets.

Prices for such products vary depending on the number of bags and blend. For example, classic Richard Tea 100 bags (Royal Ceylon) costs approximately 300 rubles, and for 25 sachets you will have to pay approximately 80 rubles.

Not long ago, a product called “Richard” (tea) appeared on the shelves of our stores. At first it attracted the attention of buyers only with its bright packaging. It was only later that it became clear that inside was a product of the highest quality.

Worthy new product

In recent years, the hype for coffee has begun to subside somewhat. People began to pay more attention to another drink. That is why New Product"Richard" (tea) has received so much attention. The manufacturer first presented it at the Prodexpo exhibition in February 2014. The drink immediately aroused increased interest. According to experts, its taste qualities correspond to tea prepared in the best. It was based on a classic blend. These are the drinks that were served at the royal court. Noble rich taste and a pleasant characteristic aroma is what distinguishes it from others.

“Richard” is a tea that immediately found a huge number of supporters and connoisseurs. The product was highly appreciated and went on sale in March of the same year. The unsurpassed taste of tea prepared according to ancient English recipes, was appreciated. He became the personification of a successful combination of royal classics and new trends of our time.

Brand owner

"Richard" is a tea produced by the famous Russian company "May". On the market it is considered one of the largest tea producers in our country. The company is already the owner of such companies as Maysky, Curtis and Lisma. Now she decided to take on a more difficult task. It is known that all over the world a good one enjoys special respect. It is classified as a high-premium class product. To meet this level, you must try to make a unique blend. It should be as reminiscent as possible of those tea recipes that were kept secret and prepared only for royalty. Russian masters succeeded. To further emphasize its focus, the company gave the new brand the name of the famous English tea house. In every drop of this drink you can feel a unique bouquet and exquisite luxury. It is able to convey all the best that can be in a real tea leaf.

Unbiased opinions

Some have already tried Richard tea. Reviews from lucky customers indicate that none of them regret their purchase.

The vast majority of them emphasize the excellent rich taste and wonderful unique aroma among the advantages of this drink. Nobody even argues with this statement. True, some people think that the taste is too tart. But this cannot be called a disadvantage. In addition, pleasant sweetish notes add some piquancy. All this together best characterizes Richard tea. Reviews from other buyers are not so complimentary. They believe that, in fact, this is a completely ordinary mixture of Indian and Ceylon tea. But in this case, the raw materials themselves speak about the quality of the drink. Perhaps this group of buyers is not among the special connoisseurs. It is difficult for such people to give a true assessment. For them, all types of tea taste the same. But the main thing is that the new brand caused a lot of discussion and left no one indifferent.

Product range

Manufacturers have developed a fairly wide product line, according to which Richard tea is produced in seven different types:

Five o'clock. This drink contains real English mint. It refreshes and invigorates.
Queen's Breakfast. A blend of tea leaves from Ceylon and India with a floral aroma.
Elegant Ginger. It also contains ginger, juicy orange and delicate vanilla.
Prince of India with the addition of cinnamon and cardamom.
Lord Grey. A wonderful option with citrus and bergamot.
King's Tea No. 1. It successfully combines mint with kaffir lime.
Royal Ceylon. Classic English large leaf

Each of these types is good in its own way. Unusual combinations additional components make the ordinary taste more impressive and luxurious. Most often, the product goes on sale in 25 or 100 bags, each of which contains 2 grams of raw materials.

The price of pleasure

Many people are interested in how much black tea “Richard” costs? It all depends on where and in what batches the buyer plans to purchase the goods. If we mean a retail chain, then the difference will mainly consist only in the packaging method. And it doesn’t matter at all which variety of the famous drink is in it.

The cheapest option is a standard box containing 25 disposable sachets. It costs about 90 rubles. If there are 100 packages, then the price will accordingly increase to 230-270 rubles. There remains a direct dependence on quantity. Some people do not recognize such packaging options and prefer to buy regular loose leaf tea. Its price is also relatively low. A package weighing 90 grams costs only 108 rubles. Recently, a new product has been added to the line of flavors - Richard Royal Green. It has standard packaging and approximately the same price. The May company always tries to do something pleasant for its consumers. So, to New Year's holidays she released Richard Christmas Clocks tea, which comes in a metal spherical jar resembling a clock. It contains 30 grams of tea, and such a souvenir costs about 160 rubles.

Exterior design

For those who have never seen Richard tea, the photo will help create a complete impression of it. The first thing that catches the buyer's eye is the external design of the packaging. After all, this is how the first acquaintance with any product begins. Manufacturers have paid great attention to this issue. They entrusted the work on the packaging to the Svoe Mnenie agency. The performer developed several quite interesting and creative directions. As a result, preference was given to the classics.

The idea was that every detail would indicate the royal origin of the product. It has everything: the coat of arms, the golden lion and even the seal of the king's titester. All this, including the names, is placed on a stylish blue background, which some rulers used in elements of their attire. The specialists' idea was a success. The packaging really turned out bright and very colorful. And this is already half the battle for a skilled marketer. Perhaps that is why all experts predict a great future and worldwide recognition for the new brand.