The history of the creation of Coca-Cola. How many founding dates does Cola have? Biography of Kolya Lukashenko

The history of the creation of a drink called Coca-Cola began in the largest city in the United States - Atlanta (in the state of Georgia) in 1886. It was invented by John Stith Pemberton, who was once an officer in the American Confederate Army and then became a pharmacist.

His accountant Frank Robinson is the same man who came up with the name Coca-Cola. The inscription “Coca-Cola” was written in curly letters very beautifully (Frank was good at calligraphy), and it is still the logo of the drink.

Coca leaves (3 parts) and tropical cola tree nuts (1 part) are the main ingredients of the Coca-Cola drink. It is worth noting that coca leaves were once used to obtain the drug cocaine. John Stith patented his drink as a cure for “any nervous disorder.” City Pharmacy in Jacob, Atlanta's largest, was the first to sell Coca-Cola through a vending machine.

Pemberton claimed that his Coca-Cola could help cure impotence, and anyone addicted to morphine could switch to this drink (it is worth noting that Pemberton himself was partial to morphine). At that time, cocaine was not considered a prohibited substance, and its negative effects on health were unknown.

The history of Coca-Cola began with some problems. Sales of the drink did not go very well at first, with an average of 9 buyers per day. 50 dollars is the revenue in the first year of operation, while 70 dollars were spent on manufacturing the product (the drink was initially unprofitable). However, gradually, over time, Coca-Cola became more and more famous, and the profit from its sales also increased.

In 1888, Pemberton sold the rights to produce the drink and sell it. Asa Griggs Candler - businessman and founder of The Coca-Cola Company (1892), now had all rights to Coca-Cola. His company is still producing this drink today. Since 1902, Coca-Cola has become the most famous drink in the United States, with a turnover of $120,000!

Later, due to the ban on cocaine, when making the drink they began to use “squeezed” coca leaves (they no longer contained cocaine) instead of fresh ones. The popularity of Coca-Cola has increased significantly since then. Fifty years after the invention of the drink, it has become a kind of national symbol for many Americans.

If since 1894 Coca-Cola was sold only in bottles, then, starting in 1955, it began to be sold in cans. A six-and-a-half-ounce bottle was invented by a designer from Terry Haute, Indiana, in 1915. If you believe the existing legend, then in its outline it resembles the stylized silhouette of actress Greta Garbo, a sex symbol of that time. The bottles in which Coca-Cola began to be produced in 1955 were 26, 12 and 10 ounces.

Diet Coke has been on the shelves since 1982. Coca-Cola entered the USSR market in 1988.

The new glass bottle, which the company introduced in December 2007, has a capacity of 330 ml. It has become 13 mm shorter and 0.1 mm wider than the previous one. The weight of the new bottle of 210 grams has decreased by 20% compared to its predecessor.

Nikolay Serga, positioned simply as Kolya, is a Ukrainian singer and songwriter who gained the greatest fame after performing in 2011 at the New Wave competition in Jurmala, where he represented Ukraine together with Masha Sobko, ex-host of the popular travel project “Eagle and Tails” . At the End of the World" on the entertainment channel "Friday!"

A bright and promising musician, at the Ukrainian “Star Factory 3” he managed to interest Konstantin Meladze himself with the exclusivity of his personality - the famous artist noted Nikolai’s special talent and the natural inclinations of a good composer, which are worth developing. Today Serga is a singer and leader of the group The Kolya.

Kolya Sergi's childhood

Nikolai was born in 1989 in Cherkassy, ​​but his childhood and youth, due to the relocation of his parents, were spent in Odessa. During his school years, Nikolai was interested in martial arts, in particular, karate and Thai boxing or Muay Thai, as well as acrobatics, training his agility and strength. After graduating from school in 2006, he entered the Odessa State Ecological University and became (in 2011) a specialist in the field of management.

As a true resident of the capital of humor, which Odessa was and remains, Serga was always distinguished by his cheerful disposition, erudition, reckless enthusiasm and enthusiasm, which led him to the ranks of KVN members. At first he played in the team “Laughing Out”, then in “And Many Others”, consisting of him alone. And quite successfully, having earned popularity, recognition and victory in the First Ukrainian and Sevastopol Leagues of the club. Having appreciated his charisma, positive attitude and abundance of many interesting ideas, he was invited to the Comedy Club project - Odessa Style, where he performed under the creative pseudonym “Kolya the Trainer”.

The beginning of Kolya Sergi's career on television

The young man, not devoid of healthy ambition, rightly judged that he was capable of achieving greater success, and went to Moscow for this purpose. Here Nikolai became a participant in the stand-up TV show “Laughter without Rules” on TNT. As a result, solo humorous performances, improvisations with the audience, original jokes and monologues brought him first place in the show in 2008 and the opportunity to compete with true masters of humor at a higher level - in the “Slaughter League”.

Not stopping there, Serga was engaged in developing his creative abilities - he studied literature on acting, studied directing with teachers, and at one time even thought about enrolling in the Shchukin Higher Theater School. In addition, Nikolai was a private entrepreneur (DVDs), seriously engaged in music, composed songs and performed them himself with a guitar.

Participation in the TV project “Star Factory 3”

At the casting of the Ukrainian TV show “Star Factory 3” in 2009 on the “New Channel”, Serga was so bright, convincing and attractive that he was able to first conquer the jury members and pass the selection, and then, even perhaps without having outstanding vocal abilities, win the love of the audience and take 3rd place in the reality show.

During the project, Serga demonstrated his inherent non-standard style, amazing organicity, artistry, desire for improvement, internal integrity and hard work. In the “star house” he wrote a number of new songs - “Doo-doo-doo”, “Unofficial Anthem of the Star Factory 3”, “Go Away”, “Nastya, Nastenka, Nastyusha...”, “Greedy Beef” and others.

After the project, Kolya went on a tour of Ukraine, and then participated in the “Star Factory. Superfinal”, where the best among the winners of three previous projects was determined. This time he failed to reach the final.

The next stage in the life of the ex-manufacturer was participation from Ukraine in the international song festival “New Wave 2011” on the Dzintari stage, where he took eighth place. Then he worked as a presenter on the morning program “Zaryadka” on the radio “Lux FM”, and, interestingly, on a voluntary basis.

Kolya Serga is the host of the travel show “Heads and Tails. On the edge of the world"

Since February 2014, Serga, together with his fellow countryman, Odessa resident Regina Todorenko, became the host of the new eighth season of the educational television show about travel “Heads & Tails. On the edge of the world". For seven months, Nikolai traveled around the world and shared his impressions with television viewers.

According to the terms of the show, during the trip one of the presenters becomes the owner of a “golden” bank card, with the opportunity to relax without being embarrassed by expenses, the second has at his disposal only $100. The degree of comfort in each person's travel is decided by chance, and is determined by tossing a coin. Moreover, despite the temptation to go out on a grand scale if he receives carte blanche, Nikolai noted that a weekend with a hundred dollars is much more interesting and exciting, it forces you to show ingenuity, ingenuity, and allows you to evaluate your own propensity for risky ventures and test yourself.

Nikolai considers the ideal country for a tourist to visit one where there are places with unique charisma, unusual entertainment (such as surfing, bungee), beautiful girls and delicious food.

Due to the fact that the trips, even the most amazing and wonderful ones, did not give Nikolai the opportunity to fully engage in music - his true purpose, he decided to leave the project.

Personal life of Kolya Sergi

Nikolai is not married, however, he had a long-term serious relationship with his girlfriend Anya.

Nikolai, known under the creative pseudonym The Kolya, loves diverse music, from rap to classical music, and believes that it should develop the listener. Among the singer's idols are the British rock band Genesis, Paul McCartney, especially the songs he performed in a duet, and the French electronic band Daft Punk. He considers the Ukrainian fusion-funk-reggae group SunSay to be one of the coolest; he especially likes their album “Thank You.” Gwen Stefani notes the lead singer of the ska-rock band No Doubt as his favorite woman in the musical world, with whom he would love to sing.

Among the singer’s latest works, one can note the video for the song “Heads or Tails” in the genre of philosophical lyrics, the main leitmotif of which was kindness and humanity, “To the one who will kiss you later.” The singer, who is usually distinguished by his shocking behavior on stage, released a video for his song “Such Secrets”, in which he revealed himself as a romantic young man. This lyrical song and the composition “Moccasins” became the soundtrack to Kirill Kozlov’s film “Luck Island”. The video for “Moccasins” was included in the “Best Soundtrack” category at the Russian Music Awards of the RU.TV channel.

The history of the development and creation of the world-famous Coca-Cola brand is very entertaining and interesting: a huge number of facts, interesting events and facts, ups and downs - that’s what we’ll talk about today.

Successful brands have their own biography: they were born once, have their founders (parents) and investors, they were also given their own name at birth, their history is filled with both ups and downs. interesting facts. As a rule, success depends on two main factors - high-quality advertising and the product itself.

The history of the origin of the Coca-Cola company started back in 1886 on May 8, a little-known owner of a small pharmaceutical company at that time invented the Coca-Cola recipe. John Stith Pemberton was convinced medicinal properties of his invention, and anticipating big profits, he went to the largest pharmacy chain in Atlanta, where he offered to sell Coca-Cola for $0.05 per serving. His drink helped patients with stress, fatigue, and nervous disorders. The health-improving properties of the drink were quite understandable, because this product included coca extract (i.e. cocaine leaves, a potent drug), and only at the beginning of the 20th century were they proven harmful properties cocaine.

The second person who immortalized his name with Coca-Cola was Frank Mason Robinson, it was he who came up with the name for this drink. He worked for John Stith and was his accountant. By combining the names of the two main ingredients that were part of the medicinal drug (coca leaves and cola tree nuts), he received the world famous brand name - Coca-Cola.

Robertson was also fluent in calligraphy, and gave not only the name, but also the company logo - beautiful curly letters white on a bright red background. From that moment the thorny and difficult path to success began. The first investments in advertising and production of the drink did not pay off at first, but there are many sharp turns in the life history of this company. One of them is the sudden death of its creator, 2 years after the creation of Coca-Cola. John Stith Pemberton never had time to enjoy the success of his brainchild.

The history of the creation of the most popular drink Coca Cola

An ordinary Coca Cola seller, experimenting, diluted Pemberton's syrup not with ordinary water, but with soda. This is an innovation, saturated with carbon dioxide. The local population liked fizzy Coca Cola, which the aspiring entrepreneur took advantage of. As an Irish immigrant, Asa Candler buys a syrup recipe and trademarks a new soda. And already in 1893, the history of Coca Cola takes on a modern look. In the same year, Asa Candler opens The Coca-Cola Company.

It was he who brought the brilliant idea to life, registered it, legally formalized it, invested money and set up the production and marketing of the Coca-Cola drink; he is rightfully considered the father of the company. Already under the clear leadership of Az Candler, modernization was carried out and innovations were introduced into the production of Coca-Cola, the main innovative solution was the removal of cocaine from the composition of the soda (by replacing fresh coca leaves with squeezed coca leaves).

Just in time, at that time discussions began in scientific circles about the dangers of cocaine for the human body. A world-famous newspaper published a critical article in which there were many examples of African Americans who, having drunk Coca-Cola, attacked civilians in a state of passion. Today, coca leaves are no longer used; regular caffeine acts as a stimulant. The recipe for Coca-Cola is not a secret, but its ingredients are shocking, for example, 9 tablespoons of sugar are needed for 1 glass of Coca-Cola.

The secret of Coca Cola's historical success

The Coca-Cola Company has achieved global recognition thanks to innovations in advertising and marketing. To create a popular and recognizable product trademark I had to resort to non-standard solutions. One of Landler's first ingenious advertising moves was the supply of absolutely free Coca-Cola to pharmacies. In exchange for his product, the businessman asked only for the mailing addresses of customers who tried the free drink at the pharmacy (and liked it). After which the owner of the company sent out coupons for free Coca-Cola by mail, people willingly came with coupons and bought more (but for money). Thus, by giving a couple of bottles of the drink for free, the brand quickly gained a customer base.

I would like to note that soda achieved its tremendous success during the Prohibition era, which was introduced in 1886 in Atlanta. Any product produced had to be in demand; people gladly switched from alcohol to fizzy soda. Advertising slogans of those years read: Coca-Cola refreshes, invigorates and heals. It was promoted not only as a pharmaceutical drug, but also as an energy drink, which are so popular in our time.

Marketers have resorted to innovative solutions:

We established the production of souvenirs and toys for children, on which the company’s emblem and slogans were applied. Some were distributed free of charge, others were given as a gift when purchasing a large quantity of a drink, but the main thing was one thing: people took the advertisement into their home.
The first advertising campaign in the company's history was organized under the slogan “Drink Coca-Cola. Delicious and refreshing." After its successful completion, the slogans changed from patriotic to romantic, the main thing is that it gave its results.
Coca-Cola was actively advertised by famous athletes, actors and public figures. Today, a successful brand does not need the services of these people.
Expanding its boundaries, already in 1902 the Coca-Cola company became the most famous brand of sparkling water in the United States with an annual turnover of 120 thousand US dollars. And in 1989, an international company placed its advertisement in Moscow, a huge billboard on Pushkin Square.
The fight against fraudsters was carried out very actively, so in 1916 alone there were more than 150 lawsuits against companies that tried to imitate the famous Coca-Cola brand. It is not strange that goods that are in great demand are always sought to be counterfeited or to be similar to them in order to snatch their piece of the delicious pie.

The Coca-Cola drink gained enormous popularity after 1894, as it became more accessible. The fact is that before this turning point it was sold only by glass. Joseph Biedenharn became the first person to package Coca-Cola in glass containers, making the already beloved drink of many more accessible to everyone.

Why is Coca-Cola such a successful company?

The history of the Coca Cola company is a vivid example of measured strategy and marketing. The Coca-Cola company has long overtaken world leaders such as IBM, Google, Amazon and others.

According to the company, over many years they have created the largest structure for the distribution of drinks throughout the world, built factories on all continents, and consume the company’s product in more than 200 countries. Add to all this a multi-billion dollar advertising budget - this is the key to success. And yet, why is the Coca-Cola company so successful:

1. Clearly structured logistics, which allows daily delivery of products to all retail outlets in the world.
2. The correct location of commercial refrigerators, a colossally huge number of sales agents, a verified place on the shelf that most attracts the buyer’s attention.
3. Aggressive round-the-clock advertising, every day a huge number of people and their subconscious are influenced by advertising.

The son of Yana Rudkovskaya and her ex-husband Viktor Baturin, 14-year-old Nikolai is taking his first steps in building a singing career. The young man has already recorded his debut track called “Enough Spirit.” Nikolai performs the composition in a duet with the ex-soloist of the MBAND group Vladislav Ramm.

instagram.com/n_baturin

The aspiring singer is going to conquer the Russian stage under the pseudonym Kolyas. According to Nikolai, he has already shown the song to his famous mother and received approval. “I used to play football seriously, but now I decided to try myself in a different role. I already have demo recordings for the future album, so I have a lot of plans for the future,” Baturin said in an interview with the portal life.ru.

instagram.com/n_baturin

Vladislav was pleased with the cooperation with Nikolai. They will start working on the video soon. All the creative endeavors of the young men are supported by Yana Rudkovskaya, who agreed to be their producer.

“We tried to make the song as fashionable as possible and, so to speak, for girls. When I met Kolya, I did not immediately realize that he was 14 years old. He's a completely grown guy. We recorded a demo and decided to show it to Yana. She really liked it and we asked her for help with production. Yana also helps me, in particular. I am very grateful to her for being such a sincere person and lending me a helping hand during a difficult period for me,” said Vladislav.

(Lukashenko Nikolai Alexandrovich) - the youngest (third) son of the President of Belarus Alexander Lukashenko. A possible successor as president of the country, attends all official events with A. Lukashenko.

Biography of Kolya Lukashenko

Kolya Lukashenko was born in 2004, on August 31st. He was born without the official marriage of Alexander Lukashenko. It is not known for certain who his mother is. Presumably, this is Irina Abelskaya (former head of the hospital of the Administration of the President of Belarus, worked as the personal physician of Alexander Lukashenko). In his interview with the newspaper "", A. Lukashenko, without giving a name, said that the mother of his child works as a doctor.

2008, April - Kolya’s first appearance in the world. He went to the podium with his father on the occasion of the parade, which took place on Independence Day. Kolya attended the chapter summit, which took place in. At the summit he met with government officials. The child was with his father at the cleanup day. Participated in trips to regions that suffered from the Chernobyl accident. At the Beijing Olympics, Kolya was also present with his father.

2008 - Kolya, at the direction of his father, cast a ballot in the ballot box in the elections to the lower house of parliament, which took place in Belarus in September.

At the Autumn 2008 military exercises, Kolya stood next to the commander-in-chief, saluting the generals who reported.

2009 - official visit to the President of Belarus with his son Nikolai.

On the Internet, Nikolai Lukashenko has his own blog.

Incidents with Kolya Lukashenko

There was an incident with a flight attendant during a flight, whose hand he bit through when she tried to close the door of the plane. And then he promised to shoot the girl when he became minister.

Gifts from Kolya Lukashenko

Kolya Lukashenko is quite popular in the Yandex search engine. Thus, among users of the Yandex search engine, 1,145 users searched for information about him in December 2012.

As you can see, Kolya Lukashenko is quite popular in the service; he was mentioned 32 times in a month, including “Exchange Leader”, “”, the resource of the mountain community “Isroil”, Israeli NewsIL, aksakal.info and others.